Tamilore Oladipo

It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.

Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. Here's how you can avoid it as you grow your social media management career.

Lorde says, "Maybe the Internet raised us" in her song, A World Alone. This line stuck with me when I first heard the song and remains with me today, especially when considering what shapes my behaviors and quirks. I grew up and came of age in a world where people loved to share every little bit of their lives (maybe a little too much).

To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.

TikTok has become a go-to source for creating or watching short-form videos, but just because the concept is simple, doesn't mean the app is as well. Here’s how to use the different TikTok features you may or may not be aware of.

There’s a clear need for marketers to implement strategies that reach customers naturally, more so when you also know that organic marketing is more sustainable in the long term. That’s why you need to implement a better organic marketing strategy for your business, along with other reasons that we’ll be discussing in this article.

TikTok’s Live feature is a blank canvas that creators have adopted in different ways. In this article, we’ll explain how you can set up your TikTok Live and start connecting with your audience in a new way.

Aside from improving the experience of intimacy on the app, Instagram Close Friends can be adopted by small businesses and influencers in different, creative ways. Here’s how to use Instagram Close Friends and some fun ways to implement it in your content strategy.

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Picture this: what if you didn’t have to come up with copy for every single marketing asset you created? That’s one of the problems GPT-3 tries to solve. Despite the excitement around these tools in the tech industry, most people, especially marketers, tend to lean towards skepticism when it comes to adopting AI in creating copy. In this piece, we’ll be diving into the different opinions on the use of AI in marketing, its various applications, and whether you should be using it to create content for your business.

This guide will take you through all the necessary steps to starting a successful agency – from building a solid foundation and packaging your services to winning clients. Combined with our research, we asked several people with experience or an extensive background with social media about starting a social media marketing agency, and this is what they had to say.

For businesses and creators alike, TikTok is a great tool for discovery that also has the potential to create a new source of revenue or income. Of course, you might already know some popular ones like sponsored content and the TikTok Creator Fund. But there are some other methods that have been successful for creators which we’ll discuss. Here’s how you or your business can make money on TikTok.

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.

Much like investing, creating content that always brings visitors to your website or social media can have compounding returns over time. Evergreen content is anything you create for your website, blog, or social media that has sustained interest over time. For example, evergreen content might be “How to Start Eating Healthy” for a nutritionist.
A study by Parse.ly found that over half of the top 100 sites in their network get more than 5 percent of their page views attributed to evergreen co...